What We Do

  • Track real-world, end-user access to newly-launched products in top EHR systems

  • Investigate reported issues or gather quick HCP feedback and opinions in a brief 3-5 question survey

  • Gain deeper insights into provider workflows, opinions on products and services, and insights into current opportunities and challenges

  • When you’ve already identified a focus group or set of key opinion leaders, tap our healthcare and technology experts to craft an effective, meaningful survey or discussion guide

The EHR Insights Panel

This is where it all started, and it’s still a cornerstone of our work. We regularly send out easy-to-complete, online surveys of just 3-5 questions to a rotating group of physicians and other prescribers. These surveys can often be completed in about two minutes, usually on a mobile phone.

These quick, easy surveys are designed to make sure the people who must actually find, understand, and use the information found in an EHR can actually do that. Without this research, problems can go undetected for weeks or months, creating problems for everyone: prescribers, patients, and the company that makes the product.

These surveys help us discover problems quickly, so that they can be addressed by the manufacturer, the EHR supplier, or the companies that supply EHRs with product information.

Interviews, Focus Groups, & Surveys

When companies that make products and services for healthcare professionals want to learn more about the needs, views, and opinions of their customers, we can help. Through a variety of online surveys, in-depth interviews, and focus groups, we give healthcare professionals a voice in product design and creation, and help them communicate their needs and wants to the companies that make the products they use. When we do that, we protect our healthcare professionals in two, important ways:

  • We don’t disclose the identities, practice names, hospital affiliations, or other information that would allow a research participant to be identified. We believe in long-term relationships, and that starts with making sure healthcare professionals feel safe and comfortable working with us.

  • Our clients are here to learn, not sell. So even when they’re testing a new way of communicating product information or gathering information about product features, this needs to be done with a focus on listening and learning. If they want to sell, they need to do that somewhere else.